Impressions
How often a module was shown to a shopper.
Analytics
Don't guess. Know what converts.
Uddom records what every module did on your storefront and reports it per module. Where there is not enough data to be honest, it says so instead of showing a zero.
What is measured
Seven numbers, per module.
Each metric is measured on the storefront and attributed back to the module that produced it. Nothing is inferred from Shopify reports.
Clicks
How often a shopper interacted with a module.
Add to cart
Add-to-cart events attributed to the module.
CTR
Clicks divided by impressions.
Purchases
Orders attributed to a module.
Conversion rate
Purchases measured against impressions, with coverage disclosed.
Attributed revenue
Order value attributed to a module, reported net of refunds and cancellations.
Read honestly
Coverage is part of the answer.
A metric with too little data is not a zero — Uddom reports the coverage alongside the number so a small sample is never read as a real result.
Attributed revenue is net
Revenue attributed to a module is reported after refunds and cancellations, so it reflects money you kept.
Not measured, not a zero
When a module has not accumulated enough traffic, the column reads “Not measured” rather than a misleading 0%.
Insights
Four views over the same numbers.
Insights is a reporting surface built on top of the stored analytics: choose a period and read what happened.
Overview
The headline numbers for the whole store over the period you pick.
Module Performance
A per-module table of what each module did, in the same period.
Experiments
How each A/B test's variants performed, reported side by side.
AI Insights
Coming soonPlain-language summaries written from your own stored numbers.
More on the reporting views in the user documentation.
Turn the lights on first.
Analytics only has something to report once a module is running on your storefront. Start with a free module and watch the numbers come in.